Trustea Baseline Measurement
Aidenvironment is carrying out a baseline measurement for the Trustea program, an initiative to develop and implement a sustainability code for the Indian domestic tea market. The program, led by the Tea Board of India, is jointly funded by the Sustainable Trade Initiative (IDH), Hindustan Unilever Limited, and Tata Global Beverages Limited.
Solidaridad South and South-East Asia and the Ethical Tea Partnership are the implementing partners. Launched in June 2013, the program seeks to achieve compliance with the Trustea code by about 600 tea factories, thus improving the livelihoods of 500,000 workers and 40,000 smallholder tea producers. Some of the sustainability challenges in the tea sector are poor working conditions, low wages, health and safety issues, and pesticide use.
The baseline study will establish a reference point of current practices against which changes over time can be compared and attributed to the Trustea sustainable tea program. In collaboration with our partners in India, we have visited four tea estates and interviewed estate managers and estate workers. The baseline survey of estate workers was based on a questionnaire and focus group discussions, with indicators derived from the Trustea theory of change and impact pathways. A statistical analysis will be carried out to provide a quantitative description of the baseline situation, with supportive descriptions of the causal linkages.
For more information contact Jan Joost Kessler.