New Business Development for UTZ CERTIFIED 2011
Growing concern about sustainability issues and CSR strategies has created a demand for sustainability programs for new products. For some years UTZ CERTIFIED has been rolling out a successful program in coffee, followed by cocoa and tea. For palm oil and cotton it provides the track and trace system for existing standards. Several stakeholders have expressed an interest in working with UTZ CERTIFIED on new products. These developments require UTZ CERTIFIED to position itself and decide on a strategy for future expansion into new commodities. To gain a fuller grasp of the potential of new products, UTZ CERTIFIED has asked Aidenvironment to carry out a feasibility study for 34 products.