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A Business Development Toolkit

Water and sanitation problems are primarily concentrated in areas where people live in extreme poverty, on an income of less than $1 a day. Are viable solutions available for such difficult circumstances and if so, how can they best be implemented? In addition to the more traditional development aid programs, private companies are now finding ways to combine poverty alleviation with sound entrepreneurship. By adapting their products and their strategies to markets in developing countries, they are able to serve the poorest of the poor at the bottom of the pyramid.

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